Fireball is produced by The Sazerac Company, which acquired the Dr. McGillicuddy's brand — Fireball's original name — in 1989 and rebranded it as standalone Fireball Cinnamon Whisky in 2007.

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Fireball Cinnamon Whisky — Direct Allocations

Fireball started life in the mid-1980s as a Dr. McGillicuddy's cinnamon flavor before Sazerac, which acquired the brand in 1989, relaunched it under its own name in 2007 — the resulting cinnamon-candy shot became one of the fastest-growing spirits of the 2010s, built on a light Canadian whisky base bottled at 66 proof.

Last updated: August 2026

Buy Fireball online — direct allocations shipped to every state with compliant direct-to-consumer alcohol shipping laws.

Cinnamon Candy66 Proof

Flavored Whiskey750ml

Fireball Cinnamon Whisky

A fiery cinnamon-flavored whisky built for shots and mixing.

Cask: N/ANo Age Statement

$14

$13 with Crypto

Fireball — Frequently Asked Questions

Fireball is a whisky-based liqueur, not a straight whiskey — it starts from a light Canadian whisky base infused with cinnamon flavoring and sweeteners, then bottled at 66 proof (33% ABV), lower than the Canadian whisky it's built on.