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White Claw Hard Seltzer — Black Cherry & Variety Pack
White Claw Hard Seltzer, introduced in 2016 by Mark Anthony Group and Canadian entrepreneur Anthony von Mandl (the same founder behind Mike's Hard Lemonade a generation earlier), is credited with creating the hard seltzer category as a mass-market phenomenon. It's made from a blend of seltzer water, a gluten-free malted alcohol base, and fruit flavor.
Last updated: August 2026
Buy White Claw online — direct allocations shipped to every state with compliant direct-to-consumer alcohol shipping laws.
Fan-Favorite Flavor10 Proof
Craft Cocktails12 x 12oz cans
White Claw Black Cherry Hard SeltzerThe seltzer that launched a category, spiked with juicy black cherry and nothing else.
Cask: Sparkling seltzer water, black cherry natural flavorNV
$17.99
$16 with Crypto
1
The Original Hard Seltzer10 Proof
Craft Cocktails12 x 12oz cans
White Claw Hard Seltzer Variety PackThe original hard seltzer, now in a can't-go-wrong variety pack of fan-favorite flavors.
Cask: Sparkling seltzer water, natural fruit flavorsNV
$17.99
$16 with Crypto
1
White Claw — Frequently Asked Questions
Mark Anthony Group, a Canadian company founded by Anthony von Mandl, who also created Mike's Hard Lemonade in the 1990s.